Much has been written about the next version of iPhone, that was not launched in the typical Apple June refresh. Most of the articles written have been rumors and speculation about what the new phone will look like or what technology will be included. I call this the "what" stories. They include stories that evaluate purported component changes or screen saver manufacturer design changes to conjure up new apple specs such as bigger home button, different screen sizes, etc. In the meantime, the more important question (at least from an investor standpoint) goes unaddressed.
